Project Xin Chào - Creative Campaign

Digital: A series of 5 icons
Unity
Digital: Animated GIF banner
Symmetrical​​​​​​​
Digital: Instagram Ads
Scale/Proportion & Symmetric
Digital: RMIT Canvas Shell 
Visual Hierarchy & Composition​​​​​​​
Merchandise: Lanyard
Repetition & Unity
Merchandise: Vietnamese "Phin" filter
Emphasis
Merchandise: Đũa tre (Bamboo Chopstick)
Contrast
Print: Advertising flyer
Rhythm & Movement
Print: Front layout of Project Xin Chào! Manual
Pattern
Experiential: Augmented Reality Advertising 
Pattern​​​​​​
Drawing inspiration from the card-flipping matching game, this advertisement was crafted. Each paired card reveals insights about key visuals, providing users with information about the culture and life in Vietnam
Project Xin Chào - Creative Campaign
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